While it is no secret that there has been a dramatic shift from traditional advertising mediums to more digital ones, it does not mean that traditional media vehicles like newspapers and magazines are obsolete. In fact, between 2005 and 2009, magazine readership increased in every demographic except those aged 35 to 49. Print media is an effective form of advertising that can help businesses large and small.
If you are located in the Rochester NY area and are thinking of advertising locally, Rochester magazines are a great medium to choose. There are several advantages to working with a Rochester ny magazine over other vehicles such as TV and Internet.
Magazine advertising’s major benefit to businesses is its ability to display higher quality images than either direct mail or newspaper. Magazine images typically full color and glossy which allows a clearer picture of your product.
Many magazines target a specific demographic, such as people who belong to a certain trade or of a certain age group. By advertising in magazines within your industry, you are almost guaranteed to reach a specific audience. As a local Rochester business, you are guaranteed to reach people who the ad is relevant to, rather than to people who are not in the same geographical location as you are.
Another benefit of Rochester magazines is time frames. Think about it, how many old magazines do you have still sitting on your coffee table? Some of us even re read magazines a few times, which means we view advertisements more than once. Advertising in Rochester NY magazines gives your ads the opportunity to be seen multiple times by viewers.
There are several advantages to advertising locally in Rochester magazines, including higher quality, more targeted distribution, and repeated viewing. If you are debating which advertsiing medium to use, you may want to consider selecting Rochester magazines to work with. Sometimes, sticking to the basics can be much more beneficial for small businesses.