Archive for March, 2013

How And Why So Many Rochester NY Magazines Are Succeeding Today

Written by Rochester Magazine on March 22, 2013. Posted in Homepage

Rochester ny magazines

The Rochester NY magazine scene is a flourishing one, which is fantastic news both for the publishers of these magazines and for the readers who subscribe to them and who pick them up on newsstands. While some markets have struggled under the weight of online advertising and a severe dip in print publication advertising, that has largely not been the case in this little slice of heaven in New York’s upstate region. This largely is the case because of the strength of these Rochester NY magazines and because of their deep commitment to the Rochester community. So what do these magazines cover, and how else are they managing to succeed in such a competitive marketing driven world?

To answer the first question, some Rochester NY magazines are more feature driven, meaning that profiles of local celebrities and personalities like television anchors and athletes are the norm. Other Rochester NY magazines are more geared specifically toward the business community, including profiles of business owners and companies inside Rochester proper and just outside of it. And other Rochester NY magazines focus more on trends and technologies, covering everything from cars to computers.

The Rochester NY magazines that include features and local personalities largely are available by subscription, though many are accessible through the newsstands at local grocery stores and retail outlets as well. The Rochester magazines that focus clearly on the Rochester business community usually are accessible via subscription, as are the magazines published by Rochester companies that focus mostly on technologies and trends. What all of these Rochester NY magazines have in common though is that they all have somewhat of an online presence. Some are stronger than others, but all make their presence known online.

To offer an answer to the second question, nearly every Rochester magazine in circulation today manages to succeed largely due to local business partnerships and a strict focus on giving Rochester residents what they want. Most Rochester NY magazines today listen carefully to their readers and focus on the stories that matter most to these readers, whether these articles cover tips and advice, personality profiles, or product reviews. They publish articles according to what their readers want to know more about, and every single time their focus is specifically on Rochester residents, Rochester business owners, and Rochester companies. They are very local, which makes them very accessible and very attractive to local advertisers who wish to reach this local readership.

How Rochester Magazines Compete Today

Written by Rochester Magazine on March 11, 2013. Posted in Homepage

Rochester magazines

Some Rochester NY magazines specifically cover Rochester services and products, while other Rochester magazines combine their coverage to include both local and national coverage of certain topics. These topics range dramatically among Rochester magazines, though the focus for all of these local publications is clear. They are hoping to broaden their readers’ knowledge of the trends, tools, and people causing a stir, and they are aiming to do so in a specific way that makes them both appealing and desirable for advertising.

Thus, today’s Rochester magazines have many different goals and often have enough people to carry out the necessary tasks to get these jobs done. Most Rochester magazines have editorial and sales staffs that do their jobs effectively. The editorial staff and the sales staff often do work together to determine which stories will impact the Rochester market the most, both for readership and for advertising. The editorial side will gather information on trends that are affecting local residents, while the sales staff will be out in the trenches speaking with advertisers and prospects to gauge what sort of topics should be covered by a Rochester NY magazine.

These staffs used to work independently because normally editorial and sales do not mix as easily as peanut butter and jelly do. However, due to the recent recession, efforts to combine these two services have increased as nearly every Rochester magazine has had to compete harder for less advertising space. Also, smart publishers realized not long ago that sales staffs and editorial staffs can and should work together, because both sides have something to bring to the table. Thus, a new era is dawning that allows for strengthened collaboration between these two departments, which has turned out to be excellent news for readers and advertisers.

Readers benefit from the collaborations these Rochester magazines are having because they have more full coverage of the topics that matter the most to them. They additionally get better quality articles because stronger sources and source material are used. And because more businesses are advertising, these readers have more opportunities to read these articles. Advertisers, meanwhile, benefit through having more of a voice in the articles that are covered in these Rochester magazines. Through publishers realizing that advertisers have something valuable to say and that these advertisers are more valuable than the money they fork over, these advertisers get to do more and say more about the things they value.

Apply For The Rochester Magazine

Written by Rochester Magazine on March 5, 2013. Posted in Homepage

Rochester magazines

The Rochester magazine is looking for people who will contribute quality content to the website and who will be able to committ to it full time from here forward. The Rochester magazine is not a publication that just anyone with an English degree can get a job working for right out of college. It takes a certain person with accolades, recommendations and experience with other Rochester magazines that can stand a chance to get an interview with this special magazine. If you have ever had the chance to work for a Rochester ny magazine, you will be familiar with the stringent requirements as well as the many dealines that the writers and content producers must meet. Rochester ny magazines deal with this on a regular basis, and they are accustomed to high levels of pressure, and they work well under them because they know that they have to. If you are going to work for the Rochester Magazine that gets the most attention as well as high circulation and readership then you will need to mold or adjust yourself so that you can be this kind of a person. If you think that you have the skills and you have a booklet of your writing samples that you can bring to an interview, then it is to your benefit that you contact a recruiter or that you apply online in order to make yourself seen and heard by a representative that is reviewing applications for the Rochester magazine. This is the only way to stand a chance at getting a job with them. You miss all the chances you never take. Therefore, you need to take a chance and apply for the position of your dreams with the Rochester magazine. This is a chance you need to take! It is an opportunity that does not come around all the time.